Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...