AI Mode is Google’s next ads engine — and it already knows how to monetize it

As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game ...
MediaPost

X Loophole: Why Google Ads May Still Appear There

Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...
adexchanger

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...
MediaPost

Google Kicking Off New DV360 Live Sports Inventory With Winter Games

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. The games “kick off this ...