It’s nearly impossible to pass by an H&M store without taking notice of the typically two-story spaces fronted by the scarlet red Hennes and Mauritz monogram. But walk down 6th Street in the trendy, ...

H&M is the latest retailer to blend virtual and real-life fashion, introducing a new metaverse-inspired collection in two of its New York stores. It first showed the line, called the H&M Innovation ...

H&M shows no signs of slowing its metaverse roll. The fast fashion giant’s new H&M Loooptopia Experience on Roblox offers an immersive gaming experience that lets players experiment with materials and ...