You wouldn't start a client relationship by asking how much money they have, so why start planning that way? The most effective financial plans aren't built around numbers alone. They're built around ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

Investing can be exciting and rewarding, but it can also be fraught with psychological pitfalls and emotional detours. While charts and numbers play a pivotal role, it's important to recognize that ...

Behavioral Finance is the application of psychology to finance and investing. It has produced deep insights into how investors think and behave as well as how financial markets behave. Learn more ...