Not content just to support existing immersive sound formats like Dolby Atmos and DTS:X, Sony decided to create their own. Note: With Sony 360 Reality Audio being dropped by TIDAL, the future of ...

BILLY STEELE: At CES this year, Sony introduced its 360 Reality Audio system. It's a setup that's meant for a more immersive audio, and just to make you sound like you're sitting inside the music.

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. This article is more than 3 years old. The Audio-Technica ...

The current decade has seen a surround-music revival through new digital technologies and Dolby Atmos Music isn't the only game in town. Sony's 360 Reality Audio (360RA) is a growing new format ...