But not once did anyone mention the threat that could cost companies billions: AI deepfakes. In July 2024, a Ferrari ...

As AI-generated deepfakes and synthetic content become more realistic and widespread, the risks to corporate reputation, brand trust and stakeholder confidence are growing. For communications leaders, ...

Deepfakes are usually seen as tools for spreading misinformation. But new research highlights another risk: The “liar’s dividend.” ...

Generative AI has made deepfakes – videos, audio, and images either made or modified by AI software – easier to create and much harder to spot. And they are used to dupe you, spread misinformation or ...