It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a lawn mower, with the ...

Microsoft researchers are working on "machine reading" technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Gutenberg unlocked words. The internet and Google unlocked facts. Now, artificial intelligence (AI) isn’t just unlocking thought; it’s shaping it. Across history, technology has expanded human ...

Actually, when Paul Morley wrote this article published in 2013, he referred to David Bowie as the human equivalent of a Google search engine, "a portal through which you could step into an amazing, ...