We’re going to look at some top examples of influencer marketing campaigns that really hit the mark. Let’s get into it.

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

Although influencer marketing is not a new concept within the industry, it has become wildly popular in the past few years. As the world around us becomes more technologically advanced, influencer ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

Top trends that will dominate influencer marketing in 2022 and how to best leverage each one to boost your brand’s exposure, increase engagement, and stay top-of-mind in the social media space.

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...