We are all influencers. I am not talking about a social media influencer encouraging you to buy that amazing product during a special sale. No matter your role, you are influencing others every day.

Marketing's four Ps – product, price, promotion and placement – are the basic components of any marketing mix. The decisions you make with regard to all of these elements can mean the difference ...

I talk frequently about the critical difference between ‘awareness’ and ‘behavior.’ This is important because, as a security professional, I actually care more about what people do than what they know ...

There are days (and I'm sure that every in-house lawyer has them) when it seems like nobody is listening to me. When my client nods politely as I advise on the problems with their project, and then ...

You're in a full-day workshop. The opening activity is to get with a partner, and in five minutes, convince them not to take the morning coffee break. Some results I've seen: "You need to go on a diet ...

Permate is a new player in the affiliate marketing landscape, where the latest technology meets a new concept of direct connection between brands and publishers Millennial consumers are changing the ...

Healthcare data and analytics and tech-enabled services will be the sectors most impacted by generative AI, according to a survey by investment firm GSR Ventures. The survey, which included responses ...

Advances in technology have revolutionized the world of racing, influencing strategies and outcomes in motorsports. From data analytics to cutting-edge materials, the integration of technology has ...

“I think it’s unbelievably expensive, unnecessarily provocative, and also in the modern era of warfare, pretty much impossible,” said Rep. Adam Smith, chair of the House Armed Services Committee, of ...