LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity speakers into its iconic plastic bricks to create a more immersive building ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...