The Lego x Crocs Brick Clog debuts in February.

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

On March 1st, 2026, The Lego Group is launching Smart Bricks, tiny computers hidden inside classic 2x4 bricks. These interact with NFC smart tags in new tiles and minifigures, link through Bluetooth, ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based on children’s movements and manipulation methods and can transform into ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...