Despite the more contemporary feel of the label, the overall aesthetic will continue to evoke the comforting and homemade feeling that has made Smucker's a go-to and familiar choice for customers—both ...

Budweiser labels have gone through various incarnations in the beer's history, but there are a few things that have remained constant and mean specific things.

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...

The proliferation of craft beers has yielded a broad mix of art to accompany the scientific brewing process. The canvas? The can itself — or, in the case of bottled beer, the label. Brewers, after all ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...