Lamborghini Reserves Its La Prima Experience for VIP Clients. Here’s What to Expect.

Automobili Lamborghini S.p.A. Ad Personam is Lamborghini’s answer to Ferrari Tailor Made, Q by Aston Martin, or McLaren ...
The New York Times

Vroom! Touring Italy’s Supercar Factories

In the country’s “Motor Valley,” racecar enthusiasts can admire, and even drive, Maseratis, Lamborghinis, Ferraris and more. Ferrari’s lackluster factory experience is offset by its top-notch museums, ...
AutoGuide

Lamborghini’s La Prima Factory Delivery: The Royal Treatment

BOLOGNA – European delivery is nothing new. Multiple manufacturers offer customers the opportunity to travel to the brand’s head office and/or factory to take delivery of their vehicle right from the ...
Yahoo

Lamborghini Builds Giant Robots From Factory Waste to Promote Recycling

Lamborghini, that iconic purveyor of screaming V12 beasts and carbon-fiber dreams, just dropped something unexpected: a squad of towering robot guardians sculpted from their own factory trash. Forget ...