What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

The fundamental concepts or assumptions on which a theory, system, or method is based. – Oxford Languages First principle reasoning breaks down complex problems into their most basic, foundational ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...