SeenThis and Lumen Research Launch Attention Measurement Model Powered by SeenThis Adaptive Streaming

Initial testing shows that campaigns powered by SeenThis’ adaptive streaming delivered an 1,859 APM score (attention per 1,000 impressions) versus traditional out-stream video. SeenThis exceeded Lumen ...
TV Technology

Nexxen Partners with Lumen on Attention Measurement

NEW YORK—Nexxen has announced a partnership with Lumen Research to deliver Lumen’s first omnichannel Attention Measurement solution to advertisers across CTV, online video (“OLV”) and display. The ...
exchangewire.com

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s ...
Seeking Alpha

Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the Launch of Nexxen’s Pre- to Post-Campaign Attention Measurement Offering

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership with Lumen ...
exchangewire.com

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3

Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for ...
MediaPost

Snapchat Adds Attention Measurement Via IAS, Lumen

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...