Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

January 31, 2026 - PRESSADVANTAGE - Infintech Designs has introduced comprehensive full stack digital marketing ...

BLUE BELL, Penn.--(BUSINESS WIRE)--Gen3 Marketing (“Gen3”), the largest independent affiliate marketing agency in the world, today published results of the affiliate marketing industry’s first ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...