"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

Following is a transcript of the video. Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we're going to be trying a product that claims to do just that.

One of the most popular cosmetics is lipstick. A quick touch of color can finish a beauty look and brighten the face. But picking the appropriate tint isn't always simple. Many consumers purchase ...