On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Meta's new Muse Spark AI model is now live on Facebook, Instagram and WhatsApp, bringing enhanced AI capabilities to billions of users. The frontier model also launches with a private API preview for ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Meta has also updated Facebook views and business discovery feature, where metrics on the Insights endpoint have been ...

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