The phoenix rose from the ashes. Buckwheat came back from the dead (over and over again). And now, Mr. Peanut is back! We mourned the iconic Planters snack food mascot when he died in January at the ...

The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

LOS ANGELES - Planters has put a hold on its ad campaign featuring the death of its mascot, Mr. Peanut, following the death of NBA star Kobe Bryant. But the brand says it will continue a planned mock ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Planters has “paused” its viral marketing ...