Multicultural marketing pioneer J. Melvin (Jo) Muse died suddenly on April 9, at the age of 72 in Los Angeles. The cause of death was not disclosed. Muse co-founded Muse Cordero Chen, considered by ...
As an advertising major at Michigan State University, Jo Muse was assigned to create an ad for a fictitious water-purification firm. Mr. Muse’s ad showed him urinating into a lake. Though the ...
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