TikTok has become the top social media platform for creating trends and shaping the way people communicate, connect and even analyze their relationships. Among the hundreds of trends that have ...

Fall is here, the air is crisp, and it’s time for your next nail appointment. Perhaps one of the most essential fall rituals is switching out your summer-toned nails for something more in-season, and ...

If you’re a mainstay on BeautyTok’s endless feed of wild beauty hacks, helpful reviews, and glam breakdowns, you’ve likely come across one nail theory before — the “red nail theory,” to be exact. In ...