No longer just about gentle and ‘clean’, the natural beauty sector is stepping into a new era ...

Pamela Anderson looked radiant at the 2024 Met Gala. The 56-year-old broke her makeup-free streak for the event, opening up about “natural beauty.” “I have the opportunity to enjoy beauty and fashion ...

She's turning heads with a gorgeous, fresh-faced look AI could never replicate.

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

Clean beauty goes beyond simply looking good—it focuses on using products that are free from harmful ingredients and promoting natural and organic formulations. It’s about making informed choices and ...

Gabrielle Union, the ’90s bombshell, who many agree is aging gracefully (if at all), is not afraid to post those makeup-less selfies. With her fresh face being front and center in the camera, the ...