"Going down the street and getting a 10% or even a 5% bump in compensation, or more autonomy in how they manage their practice, is going to go a long way in making the lateral market more frothy," ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with its own inherent trade-offs. As the demand for capital efficiency and ...

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although ...