Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...
These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...
Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...
Snag 25% off a two-pack of BIC’s first-ever reloadable lighter and get up to 15,000 lights. October 29, 2025 Add as a preferred source on Google Add as a preferred source on Google The following ...
Country music star Willie Nelson joins Martha Stewart and Snoop Dogg in a new ad campaign for BIC’s EZ Reach lighter, the company announced last week. The Shelton-based company has run a campaign for ...
The new series celebrates Marilyn Monroe and Elvis Presley. BIC introduces its newest series of licensed lighters, the Icons series, featuring Elvis Presley and Marilyn Monroe. The series celebrates ...
The line has been newly refreshed with designs inspired by the red, white and blue and featuring all-American phrases. BIC Lighters reintroduces its Special Edition Americana Series with modern and ...