*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Company says "re-civilize yourself" ad was "offensive." Aug. 19, 2011 -- Nivea for Men has apologized for an ad in Esquire magazine that critics called racially insensitive. The company acknowledged ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...