Company says "re-civilize yourself" ad was "offensive." Aug. 19, 2011 -- Nivea for Men has apologized for an ad in Esquire magazine that critics called racially insensitive. The company acknowledged ...

*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has withdrawn an advert that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

Clutch has an open thread about a Nivea print ad featuring a black man that some say is culturally insensitive. With the slogan “Look like you give a damn,” the ad shows a well-dressed, clean-shaven ...