I remember when Staples came out with the “Easy Button” campaign; brilliant. Who doesn’t want easy? Everyone wanted an “Easy Button” to put on their desk in their office. Of course, it was just a joke ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...

The path of least resistance is the way nature moves, so why worry about looking for shortcuts, life hacks or cheat codes to accomplish a goal? Unfortunately, that path won't help you when times ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Next-generation cognitive-enabled solution enters Alpha and Beta testing for Staples Business Advantage customers FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples (NASDAQ: SPLS) announced today that it has ...

Remember Staples’ big, bold, “That Was Easy” button? It’s now been resurrected, but not by the office supply company — instead, it’s national pizza chain Domino’s that has taken over the device, ...

We’ve all seen the Staples Easy Button–a marketing schtick which imagines one button could solve any problem you had. In reality, the button is a pretty simple device. It’s a single button, connected ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

In March, the office supplies retailer announced plans to turn its toy “Easy button” into a real device used to reorder supplies, much like Amazon’s Dash buttons, as part of an overhauled ordering ...