Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC ...

Giving advertisers a larger canvas on which to craft their AdWords campaigns, Google late last week streamlined its keyword status system and introduced minimum bids based on the ads' relevance. Some ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

Follow these steps to optimize your Google Ads campaigns and increase your ROI. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.