Viral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...
Campaign Live

Pepsi gets (polar) bearish on the competition in savage Super Bowl spot

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Cola‑loving polar bear takes 'Pepsi Challenge' in Super Bowl 60 ad

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to appear during the upcoming Big Game on Sunday, Feb. 8, between the New England ...

'The Pepsi Challenge' returns in latest Super Bowl commercial teaser

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...