This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Scientists complete Schrödinger’s color theory after 100 years, resolving the mathematics behind how humans perceive hue.

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...

Michael Murdoch is a member and former board member of the Inter-Society Color Council, part of the Color Literacy Project. People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

A concert venue's color affects the perception of sound, reveals new research. Listeners said brighter colors lead to a warmer "tone." Previous studies have shown that lighting and visual effects can ...

Add Yahoo as a preferred source to see more of our stories on Google. You perceive electromagnetic radiation in the form of light in all the colors of the rainbow. MirageC/Movement via Getty Images ...