Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...