Thinking about a chemical straightening or perm? Great results start before the salon visit. Preparing your hair the right ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness, chemical ...