Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

“Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant's latest effort to spark interest in its ad-supported subscription tier. "This will enable clients to buy ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for all things ...