Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

“Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant's latest effort to spark interest in its ad-supported subscription tier. "This will enable clients to buy ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...