Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Sports-focused FuboTV says it will be the first connected TV (CTV) platform to offer pause ads for programmatic guaranteed and biddable private advertising marketplaces. Helping Fubo out in providing ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) ...