GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 -- a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, and ad networks to support app user ...

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Update: Inc. 500 has removed one of the top five companies from the list, bumping DataXu to number five. The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United ...

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" focuses on how efficiency should be the guiding principle in the next phase ...

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers ...

A familiar broadcast rule is now entering the streaming world with California's new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, advertising, and technology to examine how artificial intelligence, evolving ...