If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...
Programmatic is practically the definition of an irresistible force. Depending on which research you prefer, some 80 to 96 per cent of advertisers already buy digital display space programmatically.
The digital advertising industry, especially ad tech, has its fair share of challenges. From exorbitantly high fees for digital advertising to questions about media quality solutions, marketers need ...
Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...
Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad ...
As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...
The AI tsunami that reshaped technology in 2025 has hit digital advertising with particular force, accelerating the development of a new generation of predictive targeting capabilities. Dstillery, the ...
Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...
Magnite Inc. (NASDAQ:MGNI) is one of the best AI stocks with huge upside potential. On March 11, Magnite and NOVA ...
European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results