As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling. Publishers are reviewing and implementing solutions that address opportunities around ...

The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m pretty certain that the word “programmatic” is just a ...

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things.

Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

As I read the IAB’s recent report on programmatic, I can’t help but reflect that the majority of our industry continues to define programmatic from the publisher’s perspective. There is a prevailing, ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, ...

2015 has been eventful for the advertising industry in India on many counts. Keeping this in perspective I would like to call 2015 the year of MCP — Measurement (or the lack of it), e-Commerce and ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...