Futurionex announced the upcoming launch of the MicAi-X programmatic trading management suite, marking a shift in automated trading capabilities from single technical functions to a comprehensive ...
The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...
The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...
The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...