Many believe that most people dislike individuals who have sex with a lot of partners—although one's definition of “a lot” is highly subjective. In study after study, promiscuous people are seen as ...

(KUTV) — A report conducted by a University of Utah professor indicates that over the past three decades men have become less sexually promiscuous, whereas women have become more sexually adventurous.

Of the 100 "top science stories for 2012" chosen by Discover Magazine, I am most fascinated by #42: "The Myth of Choosy Women, Promiscuous Men." It reports a serious challenge to an experiment that ...

College-aged women judge promiscuous female peers more negatively than more chaste women and view them as unsuitable for friendship, according to psychologists. College-aged women judge promiscuous ...

I'm not sure who said it first, but it's certainly true that great brands don't chase customers, they attract customers to them. But I think it goes deeper than that. This week, as many retailers ...

Editor's note: The following is a guest post from Luke Williams, head of CX at Qualtrics. In an era of ubiquitous influencer marketing, brand personalization and rapidly proliferating consumer choice, ...

In environments where mice compete for mates, the rule seems to be survival of the sexiest. Researchers have found that when female mice must compete with one another for mates, they bear sons that ...

Musicians have historically been known for their loose belts when it comes to their sexual activity, but who are the most promiscuous rock stars in the industry? In the world of rock-and-roll, ...

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