Decades ago, long before “couponing” became an official word, I recall that my retired grandparents had already made it into a sport. Every Wednesday they bought multiple copies of the local ...

Interest in mobile coupons has increased dramatically in the last year. Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick ...

In mobile environments, coupons function less as persuasion tools and more as confirmation signals at the point of payment.

BELMONT, Mass.--(BUSINESS WIRE)--CodeBroker, developer of mobile marketing solutions for retailers, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry ...

Mobile couponing is one of the hot areas in mobile commerce today. Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, ...

We know from many studies that mobile shoppers can be swayed by a deal. Many of these mobile deals come in the form of digital coupons, though most people tend not yet to use them. And based on much ...

Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a ...

MobileStorm Inc., an email and mobile messaging firm, has launched a new mobile coupon management platform. Who are you targeting with this service? We are targeting new and current customers who ...

Socket Mobile maintains a leadership position in the Cordless Hand Scanning market by listening to our customer's needs. Driven by the significant increase in the number of mobile coupon users, our ...