Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Andrew Newman Whatever ...

During Apple’s keynote at this year’s WWDC 2017, Craig Federighi announced iOS 11 support for the oft-forgotten quick response (QR) codes. While users stateside may not use QR codes regularly, for ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Now that Google is using the two-dimensional bar codes as part of its local businesses listings program, it's all the more reason for an app to help read them. CNET contributor Don Reisinger is a ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.