Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available ...
Audio advertising intelligence and measurement service provider Magellan AI has brought to market a new product that is designed to give advertisers the ability to measure the impact of broadcast ...
Broadcast Radio has announced the release of its Myriad Schedule Pro software suite. The UK-based company said that the suite represents the evolution of its music and playlist scheduling software, ...
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