Imagine a cartoonist drawing a watch. It might have a couple lines for the hands, a couple lines for the strap and a circle for the case. But what if it were squarish? You probably wouldn’t give it a ...

The Art Deco-influenced shape has returned in several new models. By Robin Swithinbank Close your eyes and think of a watch. Most people picture a round shape, perhaps with sloping lugs that hold a ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Faintly masculine, a rectangle watch is the perfect accessory ...

All watch designs come full circle—even the rectangle. The classic shape made famous nearly a century ago by the Cartier Tank gets a 90-degree twist with two new elegant timepieces. The Tiffany & Co.

On the heels of the controversial release of the Patek Philippe Cubitus—about which we have had rather mixed thoughts ranging from straight criticism to a conversation with its creator—we thought it ...

The chief executive of Soner Watches, who prefers square and rectangular timepieces, has written a book, “Beyond Round Watches.” By Penelope Colston As the founder and chief executive of the Swedish ...

It’s no secret that dress watches have made a massive resurgence, but now we have even further proof. Chrono24, the online platform for pre-owned watches, just released its 2025 Market Recap, with the ...