LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

The 20-second spot features Levi Roots, the musician-turned-entrepreneur who tamed the BBC's Dragons' Den with his Reggae Reggae Sauce recipe. Roots is shown relaxing on a Caribbean beach with a ...

In Bailey v Graham (aka 'Levi Roots'), which involved the well-known brand Reggae Reggae Sauce, the Court of Appeal has rejected the claimants’ appeal against a decision of the High Court dismissing a ...

Levi’s back with an hour of reggae classics from across the decades, spiced up with his own special brand of fun. It’s a recipe for laid-back vibes and sunshine grooves all night long. Levi Roots, ...

The agency was appointed last month and briefed to create social media activity around the brand's first ever TV commercial, which has been created by JWT in conjunction with Aardman, and airs for the ...

Add some flavour to teatimes with new Reggae Reggae Chicken Chargrills, made with the famous sauce from Levi Roots, who has teamed up with Birds Eye to add some Jamaican spice to the range. Bursting ...