Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

Over the last two years at Software Advice, we’ve experimented extensively with site retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but ...

With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads with a credit card or PayPal account. Ash Nashed, Adiant ...

A statement from Quancast said the acquisition would result in the company becoming a “single source” for retargeting and ad personalisation with the added expertise from Struq. Konrad Feldman, ...

Ad blocking is set to cost advertisers $41bn in paid-for ads that are ultimately never seen by their intended audiences, primarily due to the growing popularity of ad blockers, according to reports.