We have to ask if the standard metrics for media effectiveness will be enough into the future to convince savvy marketers that their media investments are truly hitting their targets. I’d say the ...

Gannett Media, the U.S. media company, was hit with a patent infringement lawsuit on Sept. 4 in Texas Eastern District Court. The suit, asserting four patents related to the distribution and tracking ...

MediaNews Group, which owns several California-based news publications and websites, was sued for patent infringement on Aug. 19 in California Southern District Court. The suit, brought by Crosbie ...

Brands have been moving towards rich media initiatives, with the Health Promotion Board the first to launch a mobile rich media campaign in the Singapore market earlier this year. But pundits now ...