E-mail, tweets, location-sniffing geofencing—the good old text message is still the way to go if you want to reach not just the technologically hip, but virtually every cellphone owner. Clickatell, ...

Although SMS remains the only way to be sure of reaching anyone with a mobile number, in any country, very few apps currently support it. That’s partly due to the age of the protocol, and partly to ...

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...