SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...

With a variety of crank and cassette options, there is a solution for every drop bar bike - and you can even combine huge mountain bike cassettes The trickle-down of SRAM’s wireless ASX technology, ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

EDS TX is Wheeltop’s drop-bar road platform, designed to compete with mid-range electronic groupsets such as SRAM Apex AXS and Shimano 105 Di2. It features carbon fibre construction for the derailleur ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

I visited Unibet Rose Rockets, a newly SRAM-equipped team for this year at Opening Weekend, to learn about the support that the brand's race technicians provide to the squads and mechanics that work ...