Customer retention is one of the most important factors you must consider as a small business owner. Getting new customers is a great feeling, but plenty of advantages come with retaining people ...

As business leaders start to look forward to the new year, it’s worth taking stock of how B2B and B2C sales strategies are evolving. Cutting-edge agentic AI will empower sales teams to work smarter.

Landing a large client can significantly improve your business's visibility and bottom line. To do so, business development professionals need to implement sales strategies tailored to these larger ...

In today’s age of sales, it’s important to ensure your hiring process is solid. The goal is to always seek high-quality, qualified people to work for your company or teams. Spending time in this ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Now that you have taken the steps required to develop and launch your business, it is time to focus on sales metrics and strategies for growth. A robust sales strategy considers the customer journey, ...

Force Marketing wins GM Canada after-sales mandate, helping dealers improve retention, fixed ops, and customer communication.